KOGYARU
In Japanese culture, kogal (コギャル, kogyaru) refers to the members of the Gyaru subculture who are still in high school and who incorporate their school uniforms into their dress style. These high school girls are characterized by the typical bleached hair, make-up, shortened skirts, and wearing of loose socks. The word kogal is anglicized from kogyaru, a contraction of kōkōsei gyaru ("high school gal").
Aside from the miniskirt or microskirt, and the loose socks, kogals favor platform boots, makeup, and Burberry check scarves, and accessories considered kawaii or cute on bags and phones. They may also dye their hair brown and get artificial suntans. They have a distinctive slang peppered with English words. They are often, but not necessarily, enrolled students. Centers of kogal culture include the Harajuku and Shibuya districts of Tokyo, in particular Shibuya's 109 Building. Pop singer Namie Amuro promoted the style. Kogals are avid users of photo booths, with most visiting at least once a week, according to non-scientific polls.
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