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Hololive Production, also known as just Hololive (both names stylized in lowercase), is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation. In addition to acting as a multi-channel network, Hololive Production also handles licensing, merchandising, music production and concert organization. As of June 2026, channels operated by Hololive Production had a combined 95.2 million subscribers on YouTube. The agency includes Japanese, Indonesian and English-speaking talents, including several of the most subscribed VTubers on YouTube and some of the most watched female streamers in the world.
The name "Hololive" was initially used for Cover's 3D stream distribution app, launched in December 2017, and later its female VTuber agency, whose first generation debuted from May to June 2018. In December 2019, Hololive was merged with Cover's male Holostars agency and INoNaKa music label under the unified "Hololive Production" brand.
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